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Insights and Ideas for Business Growth and Success

As a startup or small business owner, you wear many hats. Marketing and sales are crucial for your success, but finding the time and expertise internally can be a challenge. That’s where a sales and marketing agency comes in. But with so many options, how do you choose the right[…]
Many new businesses face the challenge of starting a sales team with a limited budget. While the options presented, such as hiring a single “good” SDR or a larger number of lower-cost representatives, might seem appealing on the surface, a deeper look reveals crucial factors for sustainable growth. The Hidden[…]
We love Solopreneurs, entrepreneurs who are launching or running a business on their own! And we hear from them a lot. Although our general client-base are startups and SMBs that have employees and customers, we often get requests from friends and followers asking for advice helping them decide between two[…]
We get this question a lot. So, we decided to lay out what the initial steps of working with us look like.   Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]
We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]
This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]
We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]
In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]
Virtually every industry and every profession require a LinkedIn profile in order to land a new position, new clients, or generally to advance professionally. Founders need their profile optimized in order to show investors and strategic partners that they have the experience necessary to launch their startup to success. People[…]
It’s been 10 years since I left the US and moved to Israel! 10 years since I was an unemployed new immigrant without any family or friends or ability to speak Hebrew, to a Fractional CMO running my own business with my husband. Here are 10 pieces of advice that[…]