Sales Tips, News Analysis & More

What Exactly Will KSW Solutions Do If I Hire Them To Help My Sales?

We get this question a lot. So, we decided to lay out what the initial steps of working with us look like. Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]

How To Write A Cold Outreach Email That People Will Respond To

We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]

Before You Start Selling: Will People Want To BUY Your Stuff?

This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]

Lessons Learned from Analyzing 100+ Sales Calls: Simplifying the Path to Success

We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]

How To Sell More When Your Product Is Identical To The Competition

In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]

LinkedIn Profile Tips for Founders, Job Finders, And Everyone Else

Virtually every industry and every profession require a LinkedIn profile in order to land a new position, new clients, or generally to advance professionally. Founders need their profile optimized in order to show investors and strategic partners that they have the experience necessary to launch their startup to success. People[…]

10 Ways To Live Your Best Life

It’s been 10 years since I left the US and moved to Israel! 10 years since I was an unemployed new immigrant without any family or friends or ability to speak Hebrew, to a Fractional CMO running my own business with my husband. Here are 10 pieces of advice that[…]

All About Newsletters for B2B Businesses & Internal Marketing

Are we REALLY suggesting a newsletter? Does anyone even check their email anymore? Why are we talking about a hated form of communication? Because, as it turns out, when used properly, newsletters can be very effective. And, there are some situations where a newsletter makes sense for your B2B company.[…]

5 Common Sales Objections & Tips For Moving On or Negotiating

Part of what makes sales so fun/challenging/exhausting (depending on your point of view) is overcoming objections. Objections are all of the reasons why a lead doesn’t want to buy from you. Sometimes objections are silly, sometimes they are reasonable, and sometimes they offer no explanation and just hang up the[…]

How To Write Case Studies For Sales & Marketing

Case studies are something that every B2B business needs to help their salespeople convert leads into customers. Case studies offer a lot of value for very little effort and are one of the few marketing materials that both marketers and salespeople agree are useful. What is a case study? A[…]

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