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What a boat can teach you about budgeting and cost control

“This isn’t just a US Navy Zumwalt-class destroyer. It’s a business lesson. Follow us as we show you how this ship is relevant to your business – no matter what your industry. In 2005, the U.S. Navy had plans, and the budget to build 32 destroyers. At a total estimate…

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Lost In Translation: Global Marketing Campaigns that Failed

It’s a small world and we are increasingly connected through social media and travel. A person might mistakenly subscribe to the notion that people are people, and we are more alike than we are different. This would be a mistake, particularly in business when the stakes are high. A Successful…

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Learning from Bezeq, A Forecast Fiasco

The Israeli telecom company, Bezeq announced that it will sustain a loss of over NIS 1 billion (USD 284 million) This as compared to a projected profit of NIS 1 billion for 2019. What went wrong? Bezeq Israeli Telecommunication Co. Ltd. (TASE: BEZQ) based its projections for the year on…

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