Sales Tips, News Analysis & More

How To Write Case Studies For Sales & Marketing

Case studies are something that every B2B business needs to help their salespeople convert leads into customers. Case studies offer a lot of value for very little effort and are one of the few marketing materials that both marketers and salespeople agree are useful. What is a case study? A[…]

Sales Tips For Businesses With Leads But No Sales

We recently consulted a digital marketing business that was doing a great job getting leads, but didn’t know how to convert them. The tips we provided are practical for anyone who does well generating leads, getting meetings, and otherwise getting people into the conversion funnel – but doesn’t know how[…]

What’s The Difference Between A Fractional CMO & CMO As A Service?

When positioning your product or service in the marketplace, it’s important to use the right terminology to make it easier for end users to find you (when searching online) or understand what you’re offering. In some cases, your product or service might be new to the industry, in which case[…]

Insanely Useful Marketing Tips for B2B Businesses

Looking for a few general rules to help you improve your business’s marketing strategy? Below are a handful of evergreen tips (meaning they are always relevant) collected from marketing professionals across the web. Bootstrap your startup’s marketing strategy with these tips Market your solution’s benefits – not the[…]

How Do I Deal With Objections To My Sales Efforts?

Objections. Sales people always need to know how to deal with objections. We will discuss knowing when an objection is more than just an objection and when it’s a sign of a bigger problem with your sales strategy. https://ksw.solutions/wp-content/uploads/2023/05/video.mp4 There are 2 basic categories of objections: Real objections: “We don’t[…]

Can I use ChatGPT or AI to write my website’s blog?

As a fractional CMO, I work primarily with businesses that are looking to save money where they can. I’m very budget conscious and only propose spending my clients’ money when I can show that it will bring them value or an ROI. The recent increase in AI tools for generating[…]

How To Prevent Failing Like Budweiser – Validating Your Sales or Marketing Plan

Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message? This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]

Why Sales & Marketing Consultants Can’t Succeed

Sometimes, outside consultants in sales and marketing (like us) fail miserably for a reason they will never, ever be able to change. But, before we discuss why, let’s look at how consultants, and the companies who hire them, get to that point in the first place. The founders or CEO[…]

Top 5 Sales Tips for 2023

We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]

Do I Need A Fractional CMO?

Marketing is a service that most businesses need. However, it can be overwhelming for a business owner to decide what they need and where to start. Marketing has so many different aspects: website, SEO, brochures, presentations, social media, advertising, and so on. You can find someone who specializes in each[…]

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