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Insights and Ideas for Business Growth and Success

As a fractional CMO, I work primarily with businesses that are looking to save money where they can. I’m very budget conscious and only propose spending my clients’ money when I can show that it will bring them value or an ROI. The recent increase in AI tools for generating[…]
Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message?   This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]
Sometimes, outside consultants in sales and marketing (like us) fail miserably for a reason they will never, ever be able to change. But, before we discuss why, let’s look at how consultants, and the companies who hire them, get to that point in the first place. The founders or CEO[…]
  We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]
Marketing is a service that most businesses need. However, it can be overwhelming for a business owner to decide what they need and where to start. Marketing has so many different aspects: website, SEO, brochures, presentations, social media, advertising, and so on. You can find someone who specializes in each[…]
Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]
As an entrepreneur, you can’t do everything. Sure, you may be a jack of all trades, but in order to succeed to your fullest potential focus on what you do well and delegate stuff someone else can do better.    Marketing seems to be one of the areas that new[…]
There are many reasons people have for not wanting to talk on the phone: They are busy and it interrupts their ability to work Anxiety about answering a call from someone they don’t know Have a hard time hearing Not interested in having to chit chat before getting to the[…]
We’ve talked to a lot of people who are looking for help marketing or publishing their book. Since it’s been almost the same conversation each time, we decided to make a list of the basic things you need to know if you want to publish a book, to save you[…]
By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already[…]