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Insights and Ideas for Business Growth and Success

We’ve talked to a lot of people who are looking for help marketing or publishing their book. Since it’s been almost the same conversation each time, we decided to make a list of the basic things you need to know if you want to publish a book, to save you[…]
By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already[…]
Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]
When we give sales advice, we make sure to tailor it to the industry, location, as well as to the client. With all of that specialization in advice, there is always general advice that any business can benefit from.    Small businesses often need the most help but have the[…]
So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]
In-person meetings are an integral part of sales, there’s no way around it. However, nowadays we need to find a way around it, as we don’t have the same opportunities to meet. Sales teams are learning how to make those crucial first touchpoints with prospects that usually happen in person[…]
Your client – or rather the sales journey for them to become your client – has undergone significant evolution in recent years. This change has far-reaching implications in sales for your company. We came across an amazing study that analyzes over 100 sales statistics from across the spectrum, from nurturing[…]
Depending on your point of view, sales can either be a fun profession that allows you to talk to people all day and make great money, or it can be a grueling job that sucks the energy out of you and leaves you an empty husk of a human.  […]
We’ve spoken with hundreds of companies over the last few weeks and their stories are all the same:   The company has been hit hard by the effects of COVID-19 – clients cancel, distributors can’t sell their products, conferences and expos where important connections are made have been canceled –[…]
Have you been failing to close your inbound leads?   Just because you have a warm, or hot, lead, doesn’t mean they’ll be an easy close.   If you are having problems with moving your leads down the sales funnel, we suggest you check your sales flow with ours:  […]