Category: B2B

Insights and Ideas for Business Growth and Success

Listen up, founders and CEOs: we’re not fortune tellers, but we can predict your business future with surprising accuracy. Here’s the magic formula: Are you willing to ask for help? That’s right. It’s not some mystical business juju. It all boils down to your willingness to admit you don’t have[…]
A marketer telling you NOT to invest in your branding? Yes. There is a time and a place for a business to spend money (and it can be tens of thousands of dollars) on developing your company’s brand. Here is how to know when you need to spend the money,[…]
In today’s fast-paced digital world, capturing attention is crucial.  While there are many ways to get your brand message across, video marketing has become an indispensable tool for businesses of all sizes. But why exactly is video such a powerful marketing force? The Value Video Adds to Marketing Campaigns Unlike[…]
It’s not just startups that need cash infusions to keep their businesses going. There are all kinds of large and small businesses, startups, and the like that are competing for the attention and wallets of investors. Having a great product is not enough to get the money you need to[…]
As a startup or small business owner, you wear many hats. Marketing and sales are crucial for your success, but finding the time and expertise internally can be a challenge. That’s where a sales and marketing agency comes in. But with so many options, how do you choose the right[…]
Many new businesses face the challenge of starting a sales team with a limited budget. While the options presented, such as hiring a single “good” SDR or a larger number of lower-cost representatives, might seem appealing on the surface, a deeper look reveals crucial factors for sustainable growth. The Hidden[…]
We love Solopreneurs, entrepreneurs who are launching or running a business on their own! And we hear from them a lot. Although our general client-base are startups and SMBs that have employees and customers, we often get requests from friends and followers asking for advice helping them decide between two[…]
We get this question a lot. So, we decided to lay out what the initial steps of working with us look like.   Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]
We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]
This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]