Category: B2B

Insights and Ideas for Business Growth and Success

Insanely Useful Marketing Tips for B2B Businesses

Looking for a few general rules to help you improve your business’s marketing strategy? Below are a handful of evergreen tips (meaning they are always relevant) collected from marketing professionals across the web. Bootstrap your startup’s marketing strategy with these tips Market your solution’s benefits – not the[…]

How Do I Deal With Objections To My Sales Efforts?

Objections. Sales people always need to know how to deal with objections. We will discuss knowing when an objection is more than just an objection and when it’s a sign of a bigger problem with your sales strategy. https://ksw.solutions/wp-content/uploads/2023/05/video.mp4 There are 2 basic categories of objections: Real objections: “We don’t[…]

Can I use ChatGPT or AI to write my website’s blog?

As a fractional CMO, I work primarily with businesses that are looking to save money where they can. I’m very budget conscious and only propose spending my clients’ money when I can show that it will bring them value or an ROI. The recent increase in AI tools for generating[…]

Why Sales & Marketing Consultants Can’t Succeed

Sometimes, outside consultants in sales and marketing (like us) fail miserably for a reason they will never, ever be able to change. But, before we discuss why, let’s look at how consultants, and the companies who hire them, get to that point in the first place. The founders or CEO[…]

Top 5 Sales Tips for 2023

We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]

Your Complete Guide To Launching A New Blog For Your Business

Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]

Everything You Need To Know About: Outsourcing Your Marketing

As an entrepreneur, you can’t do everything. Sure, you may be a jack of all trades, but in order to succeed to your fullest potential focus on what you do well and delegate stuff someone else can do better. Marketing seems to be one of the areas that new[…]

SEO Basics Everyone Building A Website Needs To Know (Without Having To Learn Anything About Marketing)

By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already[…]

Why Conversion Rates for Cold Calling Are Worthless

Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]

Sales Tips for Small Businesses: Advice For Everyone

When we give sales advice, we make sure to tailor it to the industry, location, as well as to the client. With all of that specialization in advice, there is always general advice that any business can benefit from. Small businesses often need the most help but have the[…]

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