Category: B2B

Insights and Ideas for Business Growth and Success

Sometimes, outside consultants in sales and marketing (like us) fail miserably for a reason they will never, ever be able to change. But, before we discuss why, let’s look at how consultants, and the companies who hire them, get to that point in the first place. The founders or CEO[…]
  We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]
Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]
As an entrepreneur, you can’t do everything. Sure, you may be a jack of all trades, but in order to succeed to your fullest potential focus on what you do well and delegate stuff someone else can do better.    Marketing seems to be one of the areas that new[…]
By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already[…]
Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]
When we give sales advice, we make sure to tailor it to the industry, location, as well as to the client. With all of that specialization in advice, there is always general advice that any business can benefit from.    Small businesses often need the most help but have the[…]
So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]
Have you been failing to close your inbound leads?   Just because you have a warm, or hot, lead, doesn’t mean they’ll be an easy close.   If you are having problems with moving your leads down the sales funnel, we suggest you check your sales flow with ours:  […]