Category: B2C

Insights and Ideas for Business Growth and Success

We get this question a lot. So, we decided to lay out what the initial steps of working with us look like.   Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]
We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]
This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]
We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]
In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]
Are we REALLY suggesting a newsletter? Does anyone even check their email anymore? Why are we talking about a hated form of communication? Because, as it turns out, when used properly, newsletters can be very effective. And, there are some situations where a newsletter makes sense for your B2B company.[…]
We recently consulted a digital marketing business that was doing a great job getting leads, but didn’t know how to convert them. The tips we provided are practical for anyone who does well generating leads, getting meetings, and otherwise getting people into the conversion funnel – but doesn’t know how[…]
  We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]
Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]
We’ve talked to a lot of people who are looking for help marketing or publishing their book. Since it’s been almost the same conversation each time, we decided to make a list of the basic things you need to know if you want to publish a book, to save you[…]