Category: B2C

Insights and Ideas for Business Growth and Success

In today’s fast-paced digital world, capturing attention is crucial.  While there are many ways to get your brand message across, video marketing has become an indispensable tool for businesses of all sizes. But why exactly is video such a powerful marketing force? The Value Video Adds to Marketing Campaigns Unlike[…]
It’s not just startups that need cash infusions to keep their businesses going. There are all kinds of large and small businesses, startups, and the like that are competing for the attention and wallets of investors. Having a great product is not enough to get the money you need to[…]
As a startup or small business owner, you wear many hats. Marketing and sales are crucial for your success, but finding the time and expertise internally can be a challenge. That’s where a sales and marketing agency comes in. But with so many options, how do you choose the right[…]
Many new businesses face the challenge of starting a sales team with a limited budget. While the options presented, such as hiring a single “good” SDR or a larger number of lower-cost representatives, might seem appealing on the surface, a deeper look reveals crucial factors for sustainable growth. The Hidden[…]
We get this question a lot. So, we decided to lay out what the initial steps of working with us look like.   Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]
We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]
This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]
We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]
In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]
Are we REALLY suggesting a newsletter? Does anyone even check their email anymore? Why are we talking about a hated form of communication? Because, as it turns out, when used properly, newsletters can be very effective. And, there are some situations where a newsletter makes sense for your B2B company.[…]