Category: B2C

Insights and Ideas for Business Growth and Success

Sales Tips For Businesses With Leads But No Sales

We recently consulted a digital marketing business that was doing a great job getting leads, but didn’t know how to convert them. The tips we provided are practical for anyone who does well generating leads, getting meetings, and otherwise getting people into the conversion funnel – but doesn’t know how[…]

Top 5 Sales Tips for 2023

We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]

Your Complete Guide To Launching A New Blog For Your Business

Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]

I Wrote A Book, Now What? Marketing Facts To Know Before Trying To Publish A Book

We’ve talked to a lot of people who are looking for help marketing or publishing their book. Since it’s been almost the same conversation each time, we decided to make a list of the basic things you need to know if you want to publish a book, to save you[…]

SEO Basics Everyone Building A Website Needs To Know (Without Having To Learn Anything About Marketing)

By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already[…]

Why Conversion Rates for Cold Calling Are Worthless

Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]

How To Find Your Potential Clients

So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]

Lost In Translation: Global Marketing Campaigns that Failed

It’s a small world and we are increasingly connected through social media and travel. A person might mistakenly subscribe to the notion that people are people, and we are more alike than we are different. This would be a mistake, particularly in business when the stakes are high. A Successful[…]

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