Category: GTM Strategy

Insights and Ideas for Business Growth and Success

It’s not just startups that need cash infusions to keep their businesses going. There are all kinds of large and small businesses, startups, and the like that are competing for the attention and wallets of investors. Having a great product is not enough to get the money you need to[…]
We get this question a lot. So, we decided to lay out what the initial steps of working with us look like.   Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]
This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]
In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]
Part of what makes sales so fun/challenging/exhausting (depending on your point of view) is overcoming objections. Objections are all of the reasons why a lead doesn’t want to buy from you. Sometimes objections are silly, sometimes they are reasonable, and sometimes they offer no explanation and just hang up the[…]
Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message?   This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]
Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]
So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]
Digital currency is not a new fad and has been around basically since the internet was created. But the threshold for accepting an entirely new currency created only for digital transactions is starting to be reached. Bitcoin is increasingly seen as a legitimate currency, with Microsoft and AT&T accepting it[…]
It’s a small world and we are increasingly connected through social media and travel. A person might mistakenly subscribe to the notion that people are people, and we are more alike than we are different. This would be a mistake, particularly in business when the stakes are high. A Successful[…]