Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message? This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]
Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]
So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]
Digital currency is not a new fad and has been around basically since the internet was created. But the threshold for accepting an entirely new currency created only for digital transactions is starting to be reached. Bitcoin is increasingly seen as a legitimate currency, with Microsoft and AT&T accepting it[…]
It’s a small world and we are increasingly connected through social media and travel. A person might mistakenly subscribe to the notion that people are people, and we are more alike than we are different. This would be a mistake, particularly in business when the stakes are high. A Successful[…]
