Category: GTM Strategy

Insights and Ideas for Business Growth and Success

What Exactly Will KSW Solutions Do If I Hire Them To Help My Sales?

We get this question a lot. So, we decided to lay out what the initial steps of working with us look like. Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]

Before You Start Selling: Will People Want To BUY Your Stuff?

This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]

How To Sell More When Your Product Is Identical To The Competition

In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]

5 Common Sales Objections & Tips For Moving On or Negotiating

Part of what makes sales so fun/challenging/exhausting (depending on your point of view) is overcoming objections. Objections are all of the reasons why a lead doesn’t want to buy from you. Sometimes objections are silly, sometimes they are reasonable, and sometimes they offer no explanation and just hang up the[…]

How To Prevent Failing Like Budweiser – Validating Your Sales or Marketing Plan

Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message? This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]

Why Conversion Rates for Cold Calling Are Worthless

Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]

How To Find Your Potential Clients

So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]

Is China trying to unseat the US Dollar’s international hegemony?

Digital currency is not a new fad and has been around basically since the internet was created. But the threshold for accepting an entirely new currency created only for digital transactions is starting to be reached. Bitcoin is increasingly seen as a legitimate currency, with Microsoft and AT&T accepting it[…]

Lost In Translation: Global Marketing Campaigns that Failed

It’s a small world and we are increasingly connected through social media and travel. A person might mistakenly subscribe to the notion that people are people, and we are more alike than we are different. This would be a mistake, particularly in business when the stakes are high. A Successful[…]

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