Category: Marketing

Insights and Ideas for Business Growth and Success

What’s The Difference Between A Fractional CMO & CMO As A Service?

When positioning your product or service in the marketplace, it’s important to use the right terminology to make it easier for end users to find you (when searching online) or understand what you’re offering. In some cases, your product or service might be new to the industry, in which case[…]

Insanely Useful Marketing Tips for B2B Businesses

Looking for a few general rules to help you improve your business’s marketing strategy? Below are a handful of evergreen tips (meaning they are always relevant) collected from marketing professionals across the web. Bootstrap your startup’s marketing strategy with these tips Market your solution’s benefits – not the[…]

Can I use ChatGPT or AI to write my website’s blog?

As a fractional CMO, I work primarily with businesses that are looking to save money where they can. I’m very budget conscious and only propose spending my clients’ money when I can show that it will bring them value or an ROI. The recent increase in AI tools for generating[…]

Do I Need A Fractional CMO?

Marketing is a service that most businesses need. However, it can be overwhelming for a business owner to decide what they need and where to start. Marketing has so many different aspects: website, SEO, brochures, presentations, social media, advertising, and so on. You can find someone who specializes in each[…]

Your Complete Guide To Launching A New Blog For Your Business

Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]

Everything You Need To Know About: Outsourcing Your Marketing

As an entrepreneur, you can’t do everything. Sure, you may be a jack of all trades, but in order to succeed to your fullest potential focus on what you do well and delegate stuff someone else can do better. Marketing seems to be one of the areas that new[…]

I Wrote A Book, Now What? Marketing Facts To Know Before Trying To Publish A Book

We’ve talked to a lot of people who are looking for help marketing or publishing their book. Since it’s been almost the same conversation each time, we decided to make a list of the basic things you need to know if you want to publish a book, to save you[…]

SEO Basics Everyone Building A Website Needs To Know (Without Having To Learn Anything About Marketing)

By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already[…]

How To Find Your Potential Clients

So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]

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