Category: Marketing

Insights and Ideas for Business Growth and Success

It’s a common situation: you’re considering hiring a Fractional CMO, but you’re hesitant to commit without a clear picture of what you’ll get. Here at KSW Solutions, we understand your concerns. That’s why we’re transparent about the value we deliver, every step of the way. A Clear Roadmap to Marketing[…]
In today’s fast-paced digital world, capturing attention is crucial.  While there are many ways to get your brand message across, video marketing has become an indispensable tool for businesses of all sizes. But why exactly is video such a powerful marketing force? The Value Video Adds to Marketing Campaigns Unlike[…]
As a startup or small business owner, you wear many hats. Marketing and sales are crucial for your success, but finding the time and expertise internally can be a challenge. That’s where a sales and marketing agency comes in. But with so many options, how do you choose the right[…]
We love Solopreneurs, entrepreneurs who are launching or running a business on their own! And we hear from them a lot. Although our general client-base are startups and SMBs that have employees and customers, we often get requests from friends and followers asking for advice helping them decide between two[…]
In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]
Virtually every industry and every profession require a LinkedIn profile in order to land a new position, new clients, or generally to advance professionally. Founders need their profile optimized in order to show investors and strategic partners that they have the experience necessary to launch their startup to success. People[…]
Are we REALLY suggesting a newsletter? Does anyone even check their email anymore? Why are we talking about a hated form of communication? Because, as it turns out, when used properly, newsletters can be very effective. And, there are some situations where a newsletter makes sense for your B2B company.[…]
Case studies are something that every B2B business needs to help their salespeople convert leads into customers. Case studies offer a lot of value for very little effort and are one of the few marketing materials that both marketers and salespeople agree are useful. What is a case study? A[…]
When positioning your product or service in the marketplace, it’s important to use the right terminology to make it easier for end users to find you (when searching online) or understand what you’re offering. In some cases, your product or service might be new to the industry, in which case[…]
Looking for a few general rules to help you improve your business’s marketing strategy? Below are a handful of evergreen tips (meaning they are always relevant) collected from marketing professionals across the web.    Bootstrap your startup’s marketing strategy with these tips   Market your solution’s benefits – not the[…]