Category: Marketing

Insights and Ideas for Business Growth and Success

Sales & Marketing Consulting Solutions fo Solopreneurs

We love Solopreneurs, entrepreneurs who are launching or running a business on their own! And we hear from them a lot. Although our general client-base are startups and SMBs that have employees and customers, we often get requests from friends and followers asking for advice helping them decide between two[…]

How To Sell More When Your Product Is Identical To The Competition

In a marketplace where products or services seem indistinguishable, capturing the attention of potential customers is challenging to say the least. However, with a strategic approach and a focus on your Unique Value Proposition (UVP), it is possible to differentiate yourself from the competition and attract loyal clients. Below are[…]

LinkedIn Profile Tips for Founders, Job Finders, And Everyone Else

Virtually every industry and every profession require a LinkedIn profile in order to land a new position, new clients, or generally to advance professionally. Founders need their profile optimized in order to show investors and strategic partners that they have the experience necessary to launch their startup to success. People[…]

All About Newsletters for B2B Businesses & Internal Marketing

Are we REALLY suggesting a newsletter? Does anyone even check their email anymore? Why are we talking about a hated form of communication? Because, as it turns out, when used properly, newsletters can be very effective. And, there are some situations where a newsletter makes sense for your B2B company.[…]

How To Write Case Studies For Sales & Marketing

Case studies are something that every B2B business needs to help their salespeople convert leads into customers. Case studies offer a lot of value for very little effort and are one of the few marketing materials that both marketers and salespeople agree are useful. What is a case study? A[…]

What’s The Difference Between A Fractional CMO & CMO As A Service?

When positioning your product or service in the marketplace, it’s important to use the right terminology to make it easier for end users to find you (when searching online) or understand what you’re offering. In some cases, your product or service might be new to the industry, in which case[…]

Insanely Useful Marketing Tips for B2B Businesses

Looking for a few general rules to help you improve your business’s marketing strategy? Below are a handful of evergreen tips (meaning they are always relevant) collected from marketing professionals across the web. Bootstrap your startup’s marketing strategy with these tips Market your solution’s benefits – not the[…]

Can I use ChatGPT or AI to write my website’s blog?

As a fractional CMO, I work primarily with businesses that are looking to save money where they can. I’m very budget conscious and only propose spending my clients’ money when I can show that it will bring them value or an ROI. The recent increase in AI tools for generating[…]

Do I Need A Fractional CMO?

Marketing is a service that most businesses need. However, it can be overwhelming for a business owner to decide what they need and where to start. Marketing has so many different aspects: website, SEO, brochures, presentations, social media, advertising, and so on. You can find someone who specializes in each[…]

Your Complete Guide To Launching A New Blog For Your Business

Creating a blog is one of the classic low-hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create[…]

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