Category: Sales

Insights and Ideas for Business Growth and Success

What Exactly Will KSW Solutions Do If I Hire Them To Help My Sales?

We get this question a lot. So, we decided to lay out what the initial steps of working with us look like. Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]

How To Write A Cold Outreach Email That People Will Respond To

We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]

Lessons Learned from Analyzing 100+ Sales Calls: Simplifying the Path to Success

We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]

5 Common Sales Objections & Tips For Moving On or Negotiating

Part of what makes sales so fun/challenging/exhausting (depending on your point of view) is overcoming objections. Objections are all of the reasons why a lead doesn’t want to buy from you. Sometimes objections are silly, sometimes they are reasonable, and sometimes they offer no explanation and just hang up the[…]

How To Write Case Studies For Sales & Marketing

Case studies are something that every B2B business needs to help their salespeople convert leads into customers. Case studies offer a lot of value for very little effort and are one of the few marketing materials that both marketers and salespeople agree are useful. What is a case study? A[…]

Sales Tips For Businesses With Leads But No Sales

We recently consulted a digital marketing business that was doing a great job getting leads, but didn’t know how to convert them. The tips we provided are practical for anyone who does well generating leads, getting meetings, and otherwise getting people into the conversion funnel – but doesn’t know how[…]

How Do I Deal With Objections To My Sales Efforts?

Objections. Sales people always need to know how to deal with objections. We will discuss knowing when an objection is more than just an objection and when it’s a sign of a bigger problem with your sales strategy. https://ksw.solutions/wp-content/uploads/2023/05/video.mp4 There are 2 basic categories of objections: Real objections: “We don’t[…]

How To Prevent Failing Like Budweiser – Validating Your Sales or Marketing Plan

Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message? This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]

Why Sales & Marketing Consultants Can’t Succeed

Sometimes, outside consultants in sales and marketing (like us) fail miserably for a reason they will never, ever be able to change. But, before we discuss why, let’s look at how consultants, and the companies who hire them, get to that point in the first place. The founders or CEO[…]

Top 5 Sales Tips for 2023

We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]

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