Category: Sales

Insights and Ideas for Business Growth and Success

We recently consulted a digital marketing business that was doing a great job getting leads, but didn’t know how to convert them. The tips we provided are practical for anyone who does well generating leads, getting meetings, and otherwise getting people into the conversion funnel – but doesn’t know how[…]
Objections. Sales people always need to know how to deal with objections. We will discuss knowing when an objection is more than just an objection and when it’s a sign of a bigger problem with your sales strategy. https://ksw.solutions/wp-content/uploads/2023/05/video.mp4 There are 2 basic categories of objections: Real objections: “We don’t[…]
Before you launch your new sales and marketing campaign – have you validated all aspects of your plan to ensure you are going into the right market with the right message?   This is one of our specialties that probably 95% of businesses aren’t aware that they need to do[…]
Sometimes, outside consultants in sales and marketing (like us) fail miserably for a reason they will never, ever be able to change. But, before we discuss why, let’s look at how consultants, and the companies who hire them, get to that point in the first place. The founders or CEO[…]
  We have a lot of lessons learned from 2022 – and want to share them with you! Here are our top 5 Sales points to take into this year. Understand your target market (specifically the needs and pain points of your potential customers): It’s important to deeply understand the[…]
There are many reasons people have for not wanting to talk on the phone: They are busy and it interrupts their ability to work Anxiety about answering a call from someone they don’t know Have a hard time hearing Not interested in having to chit chat before getting to the[…]
Our Director of Marketing recently made a short video on how salespeople and small businesses can improve their cold calling conversion rate. The post sparked a lot of questions and conversations, so we thought it would be a great opportunity to discuss in greater detail what conversion rates for cold[…]
When we give sales advice, we make sure to tailor it to the industry, location, as well as to the client. With all of that specialization in advice, there is always general advice that any business can benefit from.    Small businesses often need the most help but have the[…]
So often, salespeople and small business owners trying to do their own sales, waste so much time and money pitching their services to the wrong market. We’ve met countless people who say their social media content isn’t getting any traction, no one is responding to their emails or LinkedIn messages,[…]
In-person meetings are an integral part of sales, there’s no way around it. However, nowadays we need to find a way around it, as we don’t have the same opportunities to meet. Sales teams are learning how to make those crucial first touchpoints with prospects that usually happen in person[…]