Category: Sales

Insights and Ideas for Business Growth and Success

As a startup or small business owner, you wear many hats. Marketing and sales are crucial for your success, but finding the time and expertise internally can be a challenge. That’s where a sales and marketing agency comes in. But with so many options, how do you choose the right[…]
Many new businesses face the challenge of starting a sales team with a limited budget. While the options presented, such as hiring a single “good” SDR or a larger number of lower-cost representatives, might seem appealing on the surface, a deeper look reveals crucial factors for sustainable growth. The Hidden[…]
We love Solopreneurs, entrepreneurs who are launching or running a business on their own! And we hear from them a lot. Although our general client-base are startups and SMBs that have employees and customers, we often get requests from friends and followers asking for advice helping them decide between two[…]
We get this question a lot. So, we decided to lay out what the initial steps of working with us look like.   Typically, our clients bring us in to optimize, increase, or even create from scratch a sales operation that will bring them paying clients. And we do that[…]
We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]
We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]
Part of what makes sales so fun/challenging/exhausting (depending on your point of view) is overcoming objections. Objections are all of the reasons why a lead doesn’t want to buy from you. Sometimes objections are silly, sometimes they are reasonable, and sometimes they offer no explanation and just hang up the[…]
Case studies are something that every B2B business needs to help their salespeople convert leads into customers. Case studies offer a lot of value for very little effort and are one of the few marketing materials that both marketers and salespeople agree are useful. What is a case study? A[…]
We recently consulted a digital marketing business that was doing a great job getting leads, but didn’t know how to convert them. The tips we provided are practical for anyone who does well generating leads, getting meetings, and otherwise getting people into the conversion funnel – but doesn’t know how[…]
Objections. Sales people always need to know how to deal with objections. We will discuss knowing when an objection is more than just an objection and when it’s a sign of a bigger problem with your sales strategy. https://ksw.solutions/wp-content/uploads/2023/05/video.mp4 There are 2 basic categories of objections: Real objections: “We don’t[…]