Category: Tips

Insights and Ideas for Business Growth and Success

A marketer telling you NOT to invest in your branding? Yes. There is a time and a place for a business to spend money (and it can be tens of thousands of dollars) on developing your company’s brand. Here is how to know when you need to spend the money,[…]
In today’s fast-paced digital world, capturing attention is crucial.  While there are many ways to get your brand message across, video marketing has become an indispensable tool for businesses of all sizes. But why exactly is video such a powerful marketing force? The Value Video Adds to Marketing Campaigns Unlike[…]
It’s not just startups that need cash infusions to keep their businesses going. There are all kinds of large and small businesses, startups, and the like that are competing for the attention and wallets of investors. Having a great product is not enough to get the money you need to[…]
As a startup or small business owner, you wear many hats. Marketing and sales are crucial for your success, but finding the time and expertise internally can be a challenge. That’s where a sales and marketing agency comes in. But with so many options, how do you choose the right[…]
We’ve sent tens of thousands of cold emails to potential prospects and have 5 tips on how to create an email to make the recipient not only (probably) not hate you and your company, but possibly could even lead to a meeting! 5 Tips To Writing A Cold Email That[…]
This has never happened before: Ukrainian soldiers’ boots are being upgraded to… sneakers! And we have a lesson here for you. The Ukrainian Ministry of Defense recently unveiled its plan to incorporate tactical sneakers into the gear provided to Ukraine’s defenders. Over ten Ukrainian companies have stepped forward, offering their[…]
We recently had a chance to hear the lessons learned from a month-long sales project, whose goal was to help salespeople understand what sets top performers apart from average and bottom performers. The ‘researcher’ listened to hundreds of sales calls, aiming to uncover the factors that contribute to exceptional sales[…]
Virtually every industry and every profession require a LinkedIn profile in order to land a new position, new clients, or generally to advance professionally. Founders need their profile optimized in order to show investors and strategic partners that they have the experience necessary to launch their startup to success. People[…]
Are we REALLY suggesting a newsletter? Does anyone even check their email anymore? Why are we talking about a hated form of communication? Because, as it turns out, when used properly, newsletters can be very effective. And, there are some situations where a newsletter makes sense for your B2B company.[…]
Looking for a few general rules to help you improve your business’s marketing strategy? Below are a handful of evergreen tips (meaning they are always relevant) collected from marketing professionals across the web.    Bootstrap your startup’s marketing strategy with these tips   Market your solution’s benefits – not the[…]