You’re never too big to need KSW Solution’s consulting advice! The VP of Marketing for the international giant Teva Pharmaceuticals approached us to help them with their cross-cultural strategy and marketing.
Teva was looking for help on a new expansion to China that was already underway. They had a sales team in place, but couldn’t get a foothold on marketing. An important factor when doing an international market assessment is making sure your business has the knowledge and resources to enter a new market (and if not, the willingness to hire people who do). KSW Solutions was brought in because we have a comprehensive understanding of the market and extensive ties to China.
From our consultation, Teva was able to understand why their marketing efforts were failing, what to do to successfully break into the market, as well as the preconceived notions they had to leave behind about how to expand in China.