About KSW

Our Story

Two operators. One revenue strategy. Helping companies build sales and marketing systems that actually grow revenue.

Let’s Talk
Tal and Samantha Paperin at MassChallenge Israel

Why We Started KSW

Most consulting firms leave you with recommendations. We wanted to build something different.

After years leading international sales teams, marketing departments, market expansion projects, and go-to-market strategies, we noticed the same problem again and again.

Companies didn’t need more PowerPoint presentations.

They needed experienced operators who could step into the business, build the strategy, hire the people, create the systems, train the team, and help execute.

That’s why we founded KSW Solutions in 2019. Today we act as an extension of our clients’ leadership teams, combining senior sales and marketing leadership under one roof.

Our Path Here

2004

Tal begins his international sales career

2006

Samantha begins working in politics and lobbying

2009

Samantha transitions into public policy — understanding markets before marketing to them

2010

Tal expands into global sales leadership across continents

2013

Samantha transitions into B2B marketing

2017

Tal and Samantha begin combining sales and marketing leadership on client projects

2019

KSW Solutions is founded

2023

Launch of DealMentor

Today

Helping companies worldwide build predictable revenue

Our Philosophy

What we don’t do is as deliberate as what we do.

Great strategy means nothing without execution. We focus on what drives real, measurable revenue growth.

We Don’t Do

Advice without execution

Reports that sit on a shelf and gather dust.

We Do

Build repeatable revenue systems

Process, CRM, messaging, and accountability that keep working after we're gone.

We Don’t Do

Marketing in a silo

Marketing measured by impressions, not impact.

We Do

Sales and marketing working together

One strategy. One pipeline. One set of goals.

We Don’t Do

Outside consultants

We don't observe from the sidelines.

We Do

Become part of your leadership team

We make decisions with you instead of handing over another presentation.

However you engage KSW,
our goal is always the same:

Fractional Sales and/or Marketing

Executive leadership that drives strategy and execution.

Consulting

Solve critical challenges and build the right strategy and systems.

Building Your Sales Team

Recruit, train, and manage high-performing teams that deliver results.

Starting Your Marketing on the Right Foot

Build a marketing foundation that attracts, engages, and drives pipeline.

We don’t just deliver recommendations. We build revenue engines that perform long after we begin.

Why Two Leaders Are Better Than One

Sales and marketing shouldn’t compete. They should build one revenue engine.

Tal

Sales

  • Enterprise Sales
  • International Expansion
  • Channel Development
  • Go-to-Market
  • Sales Management
  • Negotiation
  • Sales Process

Samantha

Marketing

  • Messaging
  • Positioning
  • Demand Generation
  • CRM
  • Automation
  • Content Strategy
  • AI

Together

Revenue Leadership

  • Revenue Leadership
  • Growth Strategy
  • Lead Generation
  • Sales Enablement
  • Market Expansion
  • Operational Execution
Sales + MarketingRevenue Growth

Experience by the Numbers

20+

Years international sales leadership

15+

Years strategic marketing

5

Continents

2019

Founded

Hundreds

Sales and marketing projects

Some of the Industries We Know

This is where we’ve worked — not the limit of where we can. The revenue playbook travels, and most of what breaks in one industry breaks the same way in the next.

Manufacturing
SaaS
Medical Devices
HealthTech
Industrial
Food Manufacturing
AI
IoT
Government
B2B
B2G
International Markets

On the Ground

Where the Work Actually Happens

Trade shows, client sites, and conferences across five continents — not stock photography.

KSW Solutions at a client site, trade show, or conference
KSW Solutions at a client site, trade show, or conference
KSW Solutions at a client site, trade show, or conference
KSW Solutions at a client site, trade show, or conference
KSW Solutions at a client site, trade show, or conference
KSW Solutions at a client site, trade show, or conference

Companies We've Helped Grow

PepsiCo
MotoRad
University of Saskatchewan
Source
Zespri
Mehadrin
Del Monte
Palram Applications
BT9
Alava
MassChallenge
LoneStar Tracking
Bacsoft
Filtersafe
ION Contracts
HeadCounter
TAG
Galilee Accelerator
PlasticPlace
StructShare
OfekPoint
ClinicMind
KanduAI
Supra National Express
PepsiCo
MotoRad
University of Saskatchewan
Source
Zespri
Mehadrin
Del Monte
Palram Applications
BT9
Alava
MassChallenge
LoneStar Tracking
Bacsoft
Filtersafe
ION Contracts
HeadCounter
TAG
Galilee Accelerator
PlasticPlace
StructShare
OfekPoint
ClinicMind
KanduAI
Supra National Express

The Management

Meet the Founders

Tal Paperin

Tal Paperin

VP, Sales & Business Development

Twenty years helping companies expand internationally, build sales organizations, and enter new markets.

I've always believed great sales systems outperform great salespeople.

Speaks four languages — Russian, Hebrew, English, and Chinese.

2004 · Begins international sales career2010 · Expands into global sales leadership2017 · Combines sales & marketing leadership with Samantha

Also read this in

LinkedIn
Samantha Paperin

Samantha Paperin

Fractional CMO

Started her career in politics and public policy before transitioning into B2B marketing, bringing a unique perspective on market behavior, messaging, and buyer psychology.

I learned early that people don't respond to messages shouted at them. They respond to messages built around what they already care about.

Holds a master's degree in Global Environmental Politics.

2006 · Begins in politics and lobbying2009 · Transitions to public policy2013 · Transitions into B2B marketing
LinkedIn

We’re not trying to become the biggest consulting company.

We’re trying to become the most valuable member of your leadership team.

If your business needs experienced sales and marketing leadership — not just advice — we’d love to talk.

Book a Strategy Call