Fractional CRO & Sales Leadership
Embedded executive revenue leadership from someone who’s built and scaled sales organizations across five continents — not a consultant who hands you a report and disappears.
Executive Revenue Leadership
Most companies don’t actually need more salespeople — they need someone experienced enough to diagnose what’s really holding revenue back.
01
Sales have plateaued
Your team is working harder, but revenue isn't growing.
02
The founder is still leading sales
Every deal still runs through you instead of a system.
03
Marketing and sales don't agree
Different targets, different stories, no shared plan.
04
Pipeline exists but deals don't close
Activity is high. Close rates say otherwise.
05
You're preparing to scale
Hiring more reps won't fix a process that isn't built yet.
06
Forecasts are inaccurate
Leadership finds out about misses after they happen.
07
Your third VP Sales left this year
The role keeps turning over. The problem isn't the hire — it's what they're being hired into.
08
You have a product and funding — but no sales team
Nothing to scale yet. You need the motion, the first hires, and the leadership to run them.
If two or more of these sound familiar, it’s probably time for executive revenue leadership.
Let’s Find OutMarketing
Sales
Customer Success
Revenue Operations
One accountable executive across the whole revenue engine.
Fractional CRO, Defined
A fractional Chief Revenue Officer owns your entire revenue organization — marketing, sales, and customer success — reporting directly to the CEO, without the cost of a full-time executive.
A VP Sales owns pipeline. A CRO owns the whole engine: go-to-market, sales process, forecasting, and the alignment between them.
Revenue Growth Consultant & Fractional Executive
Sales leadership
Built and ran sales teams across five continents.
Hired and trained SDR teams
Screened, hired, and trained SDRs from scratch.
Scaled revenue organizations
Took teams from zero pipeline to predictable growth.
Embedded executive leadership
Works inside the business, not as an outside advisor.
Tal Paperin has spent over 20 years building and running sales organizations across 5 continents — in SaaS, manufacturing, medical devices, and IoT. He speaks English, Russian, Hebrew, and Chinese. In 2019 he co-founded KSW Solutions with Samantha Paperin, and today works as a fractional CRO and fractional VP Sales — embedded inside client businesses, not advising from the outside.
2001
International Sales
Begins a career selling across borders and cultures.
2005
Managing Global Teams
Takes on leadership of distributed, multi-market sales teams.
2010
Building International Distribution
Builds channel and distributor networks across new regions.
2015
SaaS, Manufacturing & IoT
Leads sales across software, manufacturing, and hardware.
2019
Co-Founded KSW Solutions
Partners with Samantha Paperin to combine sales and marketing leadership.
2023+
Fractional CRO & Revenue Leadership
Embeds as fractional CRO and VP Sales for growing companies.
What Happens After You Hire Tal
Timing depends on your retainer package — this is the shape of the work, not a fixed calendar.
Week 1
Diagnose
Weeks 2-3
Build
Weeks 4-12
Scale
A sample of the kind of companies KSW works with — not an exhaustive list.
Founder-Led AI SaaS Startup
Built the entire sales motion from zero as Fractional VP Sales, then rebuilt it twice through product pivots.
Read the case study →
Growing SaaS
Rebuilt the sales process, comp plan, and CRM in 3 weeks for $25K, after a global consulting firm's 12-week report went nowhere.
Read the case study →
Medical Device Manufacturing
Built direct sales, a distributor network, and the entire marketing department to launch dental implants across the EU.
Read the case study →
International Expansion, IoT/SaaS
Built an international sales operation from zero across the FSU, EU, and APAC for a cold-chain monitoring product.
Read the case study →
Same seniority. A fraction of the cost, risk, and ramp time.
See the full services and pricing page for every package, including the CRO Ownership tier for full sales, marketing, and go-to-market coverage.
“
★★★★★
We brought in Tal Paperin as our fractional VP of Sales from day one at KanduAI. He wasn’t just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you’re a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner.
Ariel Shemesh
Co-Founder & CEO, KanduAI
★★★★★
“Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy.”
Tommy Remmert
Co-Founder and CTO, LoneStar Tracking
★★★★★
“A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist.”
Steve Burton
CRO, The Point Company
A Fractional Chief Revenue Officer is a senior revenue executive who works with your company part-time or on a flexible engagement, rather than as a full-time hire. A fractional CRO owns sales, and often marketing and customer success alignment, without the cost or long-term commitment of a full executive salary.
A fractional CRO diagnoses what's actually limiting revenue growth, then builds and runs the systems to fix it — sales process, ICP, messaging, hiring, forecasting, and management rhythm — as embedded leadership, not as an outside advisor.
KSW's fractional CRO and fractional VP Sales engagements start at $72,000/year, month-to-month. A full-time VP Sales typically costs $150,000–$250,000/year all-in once you include benefits, bonuses, and overhead — and that's before accounting for a bad hire.
A VP Sales usually owns sales execution. A CRO owns the full revenue engine — sales, and often marketing and customer success — end to end. A fractional CRO or fractional VP Sales from KSW brings that same scope, part-time and month-to-month.
Most engagements run for a year or more, though there's no long-term contract. Clients typically start with a focused diagnose-and-build phase, then continue as ongoing revenue leadership once the system is running.
Yes. Most engagements start with the team already in place. Tal steps in as sales leadership, evaluates the team, and builds the process, hiring, and management rhythm around them.
Yes. Every sales engagement includes input from our fractional CMO on messaging and positioning, since a sales team repeating the wrong story closes fewer deals no matter how well it's trained.
Yes. We screen, hire, and train SDRs and BDRs as part of building your outbound motion, whether that means adding to your team or building one from scratch.
Yes. Tal has built and run sales organizations across five continents, in English, Russian, Hebrew, and Chinese, and regularly leads go-to-market strategy for companies expanding into new international markets.
Most engagements start within one to two weeks of an initial call. Reach out and we'll tell you honestly what a realistic timeline looks like for your business.
Most companies don’t need more salespeople — they need better leadership.
