Marketing
Fractional Marketing & CMO Services
Marketing leadership from someone who's built B2B, B2C, and B2G marketing functions from scratch — always with sales in mind.
Get Marketing That WorksMarketing
Marketing leadership from someone who's built B2B, B2C, and B2G marketing functions from scratch — always with sales in mind.
Get Marketing That WorksWhy a Fractional CMO
They need better decisions, not more meetings.
A great CMO doesn't keep busy — they drive results. My role is to decide what will actually grow your business and eliminate everything that won't.
A Fractional CMO Decides:
Where the Time Actually Goes
Not literally accurate. Conceptually accurate.
Full-Time CMO
Fractional CMO
More time isn't the solution.
Better decisions are.
A fractional CMO brings senior-level judgment without the overhead. You get an experienced leader laser-focused on the initiatives that actually move the needle.
Get Marketing That WorksThe Real Cost
Salary is just the start. Add benefits, bonuses, and overhead, and a full-time hire gets expensive fast — before you even know if they're any good.
| Full-Time CMO | KSW Solutions | |
|---|---|---|
| Base Salary before benefits, bonuses, or overhead | $180,000–$250,000/yr | $0 — no salary, ever |
| All-In Annual Cost salary, benefits, bonuses, overhead | Up to $300,000/yr | No annual cost — every plan is month-to-month |
| Commitment | Severance, notice periods, ramp time | Month-to-month, no severance |
| If it's not working out | Expensive and slow to unwind | Pause or change your package anytime |
Every package includes input from our fractional VP Sales, so your marketing is never disconnected from what your buyers actually need. See the full services and pricing page for every tier.
Who You're Working With
Samantha built her career in environmental policy before moving to Israel in 2013 and shifting into marketing — bringing a rigorous, research-driven approach to every engagement. She's worked across B2B, B2C, and B2G marketing, and she doesn't hand you a deck and disappear. She works inside your team: reviewing what's working, killing what isn't, and building the marketing function your business actually needs.
Samantha Paperin
Fractional CMO & Founder, KSW Solutions
Real Results
The work is finding the marketing processes that aren't delivering — and replacing them with ones that do.
ClinicMind
What Wasn’t Working
Marketing was running as a set of disconnected efforts. Everyone sent their own emails, paid campaigns were optimized on dashboard metrics instead of revenue, and no one owned the whole picture.
What I Rebuilt
Rebuilt the engine channel by channel: shut down the ad-hoc sending and replaced it with one coordinated newsletter program, rebuilt the landing pages and geographic targeting, and put reporting in place that ties spend to pipeline instead of clicks.
What It Delivered
Marketing Operations • Email Program • Paid Search • SEO
Filtersafe
What Wasn’t Working
The marketing was still built around a single niche the company had already outgrown. Content, SEO, and positioning all pointed at ballast water, so five other industries the technology served never saw themselves in it.
What I Rebuilt
Repositioned the company as a global filtration business, then rebuilt the content strategy, SEO program, and thought leadership around the industries it actually sells into.
What It Delivered
Positioning • SEO • Content Strategy
Purple Plum
What Wasn’t Working
There was no marketing function at all — it was being absorbed by sales between deals, which meant it was always the first thing dropped.
What I Rebuilt
Built the function from nothing: positioning first, then a new website, an SEO strategy, and a content plan the team could actually keep running without me.
What It Delivered
Brand Strategy • Website • SEO
KSW Solutions
What Wasn’t Working
Most firms recommend tactics they've never run themselves. I didn't want to pitch a channel to a client until I knew whether it worked.
What I Rebuilt
Turned our own site into the testing ground — every channel gets validated small here before it's recommended anywhere. Email, Reddit, and two years of organic LinkedIn all got tested before any of it became a client playbook.
What It Delivered
Testing & Iteration • Email • Organic Social
How It Works
Not a task list. A system for deciding what deserves attention.
Understand
Prioritize
Execute
Measure
Repeat
Just as Important
Not every marketing idea is a good idea.
Sometimes the highest ROI marketing decision is deciding what not to do.
A sample of the strategic advice and actionable work you can expect, tailored to your business and always aligned with sales:
“She brought strategic clarity, operational structure, and measurable results, all at once.”
Yuval Lirov, PhD
Founder & CEO • ClinicMind
“Instead of listing all of the things that could be done, Samantha suggests projects based on what will have the biggest impact.”
Etai Dagan
CEO & Founder • Filtersafe
As a boutique firm, we intentionally cap how many clients we take on, so every engagement gets senior attention, not a junior account manager. If it's time to talk, let's find out if we have room.
No. Every marketing client gets input from our fractional VP Sales on what buyers actually need to hear, even if you never hire us for sales. That's built into how we work, not an upsell.
We only take on a limited number of clients at a time. Reach out and we'll tell you honestly whether we have capacity right now.
Not a standing one, and that's deliberate — an agency bench is an overhead you'd end up paying for. I keep costs down by staying lean. When a project needs more hands, I'll either help you hire the right person or bring in freelancers I've worked with and trust.
As long as I'm the best fit for the role. I've stayed with clients for years. I've also told clients their marketing had outgrown this model and it was time to bring it in-house — because staying would have limited their growth. At the end of the day, my reputation and your success are what matter most to me.
See our full services and pricing page for current packages — pricing depends on whether you need senior oversight of a marketing function you already have, or full ownership.
