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Sales & Marketing Insights

Practical, no-fluff ideas on sales, marketing, and everything in between — from the people actually doing the work.

How Much Does A Fractional VP Sales Cost (And Is It Worth It)?

Sales

How Much Does A Fractional VP Sales Cost (And Is It Worth It)?

You might think you need a full-time VP Sales to drive growth, but that's a huge commitment. Here's how the cost and ROI of a Fractional VP Sales compares.

KSW Solutions·Jun 15, 2026·6 min read

Stop Trying To Overcome Objections & Deal With Your Pipeline

Sales

Stop Trying To Overcome Objections & Deal With Your Pipeline

KSW Solutions·Jun 8, 2026·4 min read

The Only Sales Playbook Guide You'll Ever Need

Sales

The Only Sales Playbook Guide You'll Ever Need

KSW Solutions·Jun 1, 2026·5 min read

Marketing

What I Did as a Fractional CMO When My Client's Marketing Agency's Advice Felt Off

Samantha Paperin·May 15, 2026·3 min read

The LinkedIn Algorithm & Post Optimization: A Guide for 2026

Marketing

The LinkedIn Algorithm & Post Optimization: A Guide for 2026

KSW Solutions·May 5, 2026·3 min read

Your Fractional CRO Alternative: DealMentor, by KSW Solutions

Sales

Your Fractional CRO Alternative: DealMentor, by KSW Solutions

KSW Solutions·Apr 28, 2026·4 min read

Why Your Sales Forecast Is Wrong, And How To Fix It

Sales

Why Your Sales Forecast Is Wrong, And How To Fix It

KSW Solutions·Feb 17, 2026·6 min read

Marketing

Your Complete Marketing Checklist For A Brand Refresh

KSW Solutions·Feb 12, 2026·5 min read

A CRO's Tip For Maximizing Your ROI In Events

Sales

A CRO's Tip For Maximizing Your ROI In Events

KSW Solutions·Nov 10, 2025·3 min read

Why High Engagement Doesn't Mean Leads on LinkedIn

Marketing

Why High Engagement Doesn't Mean Leads on LinkedIn

KSW Solutions·Oct 29, 2025·3 min read

AI-Era Marketing: When You Aren't Getting Clicks

Marketing

AI-Era Marketing: When You Aren't Getting Clicks

KSW Solutions·Oct 19, 2025·5 min read

What to Do Before Events to Maximize Leads

Sales

What to Do Before Events to Maximize Leads

KSW Solutions·Feb 26, 2025·3 min read

Sales & Marketing Consulting Solutions for Solopreneurs

Sales

Sales & Marketing Consulting Solutions for Solopreneurs

KSW Solutions·Jan 19, 2025·2 min read

What Is Your Blog Doing For Your Site?

Marketing

What Is Your Blog Doing For Your Site?

KSW Solutions·Jan 13, 2025·2 min read

What's The Difference Between A Fractional CMO & CMO As A Service?

Marketing

What's The Difference Between A Fractional CMO & CMO As A Service?

KSW Solutions·Jan 8, 2025·3 min read

Sales & Marketing Tasks For When You Have Down Time

Sales

Sales & Marketing Tasks For When You Have Down Time

KSW Solutions·Dec 19, 2024·3 min read

What is a CRO, and Why Your Company Needs One

Sales

What is a CRO, and Why Your Company Needs One

KSW Solutions·Dec 18, 2024·4 min read

Why Pay for 8 Hours When You Only Need 4? The True Cost of Full-Time Leadership

Business

Why Pay for 8 Hours When You Only Need 4? The True Cost of Full-Time Leadership

KSW Solutions·Dec 17, 2024·2 min read

Ultimate Event Management Guide & Template

Marketing

Ultimate Event Management Guide & Template

KSW Solutions·Dec 10, 2024·3 min read

Lost In Translation: Global Marketing Campaigns that Failed

B2C

Lost In Translation: Global Marketing Campaigns that Failed

KSW Solutions·Nov 29, 2024·3 min read

Streamline Your Way to More Sales: Sales Process Optimization with KSW Solutions

Sales

Streamline Your Way to More Sales: Sales Process Optimization with KSW Solutions

KSW Solutions·Nov 27, 2024·2 min read

Business Growth Done Right: Why KSW Solutions is Your First (and Last) Stop

Sales

Business Growth Done Right: Why KSW Solutions is Your First (and Last) Stop

KSW Solutions·Nov 21, 2024·2 min read

Sales and Marketing Alignment: The Secret Sauce at KSW Solutions

Sales

Sales and Marketing Alignment: The Secret Sauce at KSW Solutions

KSW Solutions·Nov 16, 2024·3 min read

What Should You Ask: Finding International Sales Consultants

Sales

What Should You Ask: Finding International Sales Consultants

KSW Solutions·Nov 15, 2024·4 min read

We Read The Google AI 2024 Trend Report So You Don't Have To

Sales

We Read The Google AI 2024 Trend Report So You Don't Have To

KSW Solutions·Nov 4, 2024·4 min read

Before You Start Selling: Will People Want To BUY Your Stuff?

B2B

Before You Start Selling: Will People Want To BUY Your Stuff?

KSW Solutions·Sep 5, 2024·2 min read

The Best Way To Know If Your Business Will Succeed – Or Fail

Sales

The Best Way To Know If Your Business Will Succeed – Or Fail

KSW Solutions·Jun 2, 2024·2 min read

When Do You Need To Invest In Your Branding?

Marketing

When Do You Need To Invest In Your Branding?

KSW Solutions·May 30, 2024·3 min read

What To Expect When You Partner With KSW Solutions For Your Marketing

Marketing

What To Expect When You Partner With KSW Solutions For Your Marketing

KSW Solutions·Apr 1, 2024·3 min read

Lights, Camera, Action! How Video Can Supercharge Your Marketing Campaigns

Marketing

Lights, Camera, Action! How Video Can Supercharge Your Marketing Campaigns

KSW Solutions·Mar 27, 2024·2 min read

How To Make Investors Love (& Invest In) Your Startup or Business

B2B

How To Make Investors Love (& Invest In) Your Startup or Business

KSW Solutions·Mar 4, 2024·2 min read

Finding Your Perfect Match: How to Vet a Sales & Marketing Agency (And Why KSW Solutions Might Be It!)

Sales

Finding Your Perfect Match: How to Vet a Sales & Marketing Agency (And Why KSW Solutions Might Be It!)

KSW Solutions·Feb 28, 2024·3 min read

Building a Scalable Sales Team: Beyond the Budget Trap

Sales

Building a Scalable Sales Team: Beyond the Budget Trap

KSW Solutions·Feb 26, 2024·2 min read

Sales

What Exactly Will KSW Solutions Do If I Hire Them To Help My Sales?

KSW Solutions·Sep 13, 2023·3 min read

How To Write A Cold Outreach Email That People Will Respond To

Sales

How To Write A Cold Outreach Email That People Will Respond To

KSW Solutions·Sep 10, 2023·3 min read

Lessons Learned from Analyzing 100+ Sales Calls: Simplifying the Path to Success

Sales

Lessons Learned from Analyzing 100+ Sales Calls: Simplifying the Path to Success

KSW Solutions·Jul 30, 2023·3 min read

4 Tips To Outsell Your Competition

Marketing

4 Tips To Outsell Your Competition

KSW Solutions·Jul 24, 2023·4 min read

Marketing

LinkedIn Profile Tips for Founders, Job Finders, And Everyone Else

KSW Solutions·Jul 16, 2023·4 min read

10 Ways To Live Your Best Life

Business

10 Ways To Live Your Best Life

Samantha Paperin·Jun 27, 2023·4 min read

All About Newsletters for B2B Businesses & Internal Marketing

Marketing

All About Newsletters for B2B Businesses & Internal Marketing

KSW Solutions·Jun 26, 2023·5 min read

5 Common Sales Objections & Tips For Moving On or Negotiating

Sales

5 Common Sales Objections & Tips For Moving On or Negotiating

KSW Solutions·Jun 20, 2023·6 min read

How To Write Case Studies For Sales & Marketing

Sales

How To Write Case Studies For Sales & Marketing

KSW Solutions·Jun 13, 2023·4 min read

Sales Tips For Businesses With Leads But No Sales

Sales

Sales Tips For Businesses With Leads But No Sales

KSW Solutions·Jun 4, 2023·3 min read

Insanely Useful Marketing Tips for B2B Businesses

Marketing

Insanely Useful Marketing Tips for B2B Businesses

KSW Solutions·May 18, 2023·2 min read

How Do I Deal With Objections To My Sales Efforts?

Sales

How Do I Deal With Objections To My Sales Efforts?

KSW Solutions·May 15, 2023·1 min read

Can I use ChatGPT or AI to write my website's blog?

Marketing

Can I use ChatGPT or AI to write my website's blog?

Samantha Paperin·May 10, 2023·6 min read

How To Prevent Failing Like Budweiser – Validating Your Sales or Marketing Plan

Sales

How To Prevent Failing Like Budweiser – Validating Your Sales or Marketing Plan

KSW Solutions·Apr 27, 2023·3 min read

Why Sales & Marketing Consultants Can't Succeed

Sales

Why Sales & Marketing Consultants Can't Succeed

KSW Solutions·Apr 19, 2023·3 min read

Top 5 Sales Tips for 2023

Sales

Top 5 Sales Tips for 2023

KSW Solutions·Jan 3, 2023·2 min read

Do I Need A Fractional CMO?

Marketing

Do I Need A Fractional CMO?

KSW Solutions·Nov 3, 2022·3 min read

Your Complete Guide To Launching A New Blog For Your Business

Marketing

Your Complete Guide To Launching A New Blog For Your Business

KSW Solutions·Aug 13, 2020·7 min read

Everything You Need To Know About: Outsourcing Your Marketing

Marketing

Everything You Need To Know About: Outsourcing Your Marketing

KSW Solutions·Aug 6, 2020·6 min read

How To Overcome Your Phone Phobia

Sales

How To Overcome Your Phone Phobia

KSW Solutions·Jul 28, 2020·6 min read

I Wrote A Book, Now What? Marketing Facts To Know Before Trying To Publish A Book

Marketing

I Wrote A Book, Now What? Marketing Facts To Know Before Trying To Publish A Book

KSW Solutions·Jul 23, 2020·5 min read

SEO Basics Everyone Building A Website Needs To Know (Without Having To Learn Anything About Marketing)

Marketing

SEO Basics Everyone Building A Website Needs To Know (Without Having To Learn Anything About Marketing)

Samantha Paperin·Jul 16, 2020·4 min read

Why Conversion Rates for Cold Calling Are Worthless

Sales

Why Conversion Rates for Cold Calling Are Worthless

KSW Solutions·Jun 22, 2020·5 min read

Three Sales Lessons For Every Business

Sales

Three Sales Lessons For Every Business

KSW Solutions·Jun 15, 2020·3 min read

How To Find Your Potential Clients

Sales

How To Find Your Potential Clients

KSW Solutions·Jun 8, 2020·3 min read

How To Strengthen Your Sales When You Can't Meet In Person

Sales

How To Strengthen Your Sales When You Can't Meet In Person

KSW Solutions·May 31, 2020·1 min read

The Latest Sales Stats You Need To Know

Sales

The Latest Sales Stats You Need To Know

KSW Solutions·May 26, 2020·1 min read

Three Ways to Become a Better SDR

Sales

Three Ways to Become a Better SDR

KSW Solutions·May 26, 2020·3 min read

Making The Most of Your Budget: Outsourcing Sales to Israel

Budget/Costs

Making The Most of Your Budget: Outsourcing Sales to Israel

KSW Solutions·May 18, 2020·2 min read

How to Overcome Objections in the Sales Process

Sales

How to Overcome Objections in the Sales Process

KSW Solutions·May 10, 2020·2 min read

Is China trying to unseat the US Dollar's international hegemony?

GTM Strategy

Is China trying to unseat the US Dollar's international hegemony?

KSW Solutions·May 6, 2020·3 min read

Intel Bets $1 Billion The Economy Will Rebound

Sales

Intel Bets $1 Billion The Economy Will Rebound

KSW Solutions·May 4, 2020·2 min read

What a boat can teach you about budgeting and cost control

Budget/Costs

What a boat can teach you about budgeting and cost control

KSW Solutions·Aug 29, 2019·2 min read

Learning from Bezeq, A Forecast Fiasco

Sales

Learning from Bezeq, A Forecast Fiasco

KSW Solutions·Jul 30, 2019·2 min read