Lights, Camera, Action! How Video Can Supercharge Your Marketing Campaigns

Video is as important to marketing as images are to children's books — it's hard for the audience to follow along if they can't see what you're talking about.

Without getting into the politics of reduced attention spans and lower reading comprehension, let's dive into how video is a necessary component of any marketing campaign.

The Value Video Adds to Marketing Campaigns

Unlike text alone, video can truly move your audience. A great video evokes emotions, tells stories, and visually demonstrates the value your product or service offers. Here are a few ways that video can stop your target audience mid-scroll and help them discover your brand:

• Catch Their Attention: A great video (with a properly designed thumbnail image) will stop people mid-scroll across social media channels. Make sure to make the first 5 seconds the best.
• Explain It All: They say a picture is worth a thousand words, but a good video can be worth a million. Complex concepts can be simplified and explained through product demos and clear narration.
• Build Relationships: Videos allow you to introduce your team, share your company culture, and humanize your brand.

Four Video Types Every Startup Needs

Now that you understand how video can help, now is the time to start planning which videos your startup or business needs.

• Product Demos/Walkthroughs: Save hundreds or thousands of SDR and AE hours by creating demo videos leads can watch on your site or YouTube. Think of how much you pay your AEs per hour — now think about how many of those hours you can save by putting that work on YouTube. Make sure AE meetings are answering specific questions, not general information that a video can provide.
• Testimonials/Customer Stories: As nice as a 5 star rating on Google is, the same person explaining for 30 seconds how you helped their business is even better! With so much AI slop, seeing an actual person explaining how you have positively impacted their business builds trust that can't be bought.
• Our Story: This video is not necessarily for potential clients or customers, but for your staff, board, and potential investors. It helps your team understand the mission and gives investors a reason to believe in your success.
• Behind-the-Scenes Videos: Give viewers a peek into your company culture and team. People like buying from other people.

What To Do If You Just Don't Have the Budget for Video

These days, brands have virtually no excuse not to have videos on hand. Between DIY solutions with AI to subscription services that let you send raw video and a script and get a produced video in a few days, quality video production is available at every price point. No excuses.

Ready to Roll? Get Started Today!

Video is just one type of asset in your marketing tool bag. If you're ready to learn more about how to create marketing that supports sales, reach out to us today.