BT9 built Xsense, a real-time cold chain monitoring system that tracks the temperature and humidity of perishables from inside the carton, through every link of the supply chain, so food companies can act before a shipment spoils. Great product, and almost no international sales operation to put it in front of the world. Three very different regions — the FSU, the EU, and APAC — each with its own buyers, channels, and rules, and the whole machine had to be built from the ground up.
What We Did
- Built an international sales operation from zero across the FSU, the EU, and APAC
- Ran direct sales of the Xsense SaaS, hardware, and services to food and perishables companies
- Recruited and managed the distributor network market by market
- Represented the product at international trade shows like Fruit Logistica in Berlin
- Hired, trained, and ran the team day to day: SDRs, post-sales, and tech support
Result
A working international cold chain sales engine across three regions, built from scratch, selling through both direct sales and a managed distributor network.
Results
- Built an international sales operation from zero across the FSU, the EU, and APAC
- Ran direct sales of the Xsense SaaS, hardware, and services to food and perishables companies
- Recruited and managed the distributor network market by market
- Represented the product at international trade shows like Fruit Logistica in Berlin
- Hired, trained, and ran the team day to day: SDRs, post-sales, and tech support