Marketing was doing its job and generating real interest. The problem was everything that happened after the lead came in. Deals stalled and died because there was no sales engine to convert them, and founders who had never sold for a living. They were paying to create demand and watching it leak straight out the bottom.
What We Did
- Built the entire sales strategy and motion from scratch
- Selected and implemented the CRM and the full sales stack
- Built the process, the playbook, and the pipeline
- Recruited, hired, and trained the sales team
- Ran the team and the motion day to day as outsourced sales leadership
Result
Full VP-level sales leadership at a fraction of the cost of a hire, with a real process catching the demand marketing was paying to create instead of letting it bleed away.
Results
- Built the entire sales strategy and motion from scratch
- Selected and implemented the CRM and the full sales stack
- Built the process, the playbook, and the pipeline
- Recruited, hired, and trained the sales team
- Ran the team and the motion day to day as outsourced sales leadership