Scientific SaaS sold to possibly the hardest buyer there is: universities, research labs, and pharma. Technical, skeptical, slow to trust, and impossible to bluff. Reps could not wing this one, and the company had no playbook for selling into a room full of scientists who can smell a sales pitch from across the building.
What We Did
- Drove direct B2B SaaS sales to universities, research facilities, and pharma companies
- Wrote the sales scripts and the playbook the reps actually used
- Led and motivated the sales effort through a long, technical cycle
Result
SaaS sold into US academia and pharma, a long, technical, high-trust sale, run off scripts and a playbook the reps could execute instead of improvising every call.
Results
- Drove direct B2B SaaS sales to universities, research facilities, and pharma companies
- Wrote the sales scripts and the playbook the reps actually used
- Led and motivated the sales effort through a long, technical cycle