Purple Plum Consulting

When Purple Plum Consulting first partnered with KSW Solutions, they had no dedicated marketing function. Marketing was handled ad-hoc by sales, with no formal strategy, inconsistent branding, and missed opportunities to capture visibility in the competitive monday.com ecosystem.

The Solution

KSW Solutions stepped in as a fractional marketing leader (functionally a CMO, though scaled appropriately for Purple Plum's size) to build a marketing foundation designed for long-term growth.

We delivered:

• Formalized Branding — created a brand book, brand colors, and relevant marketing assets to unify the company's identity
• Website Migration — managed the migration to a more flexible platform for easier updates and scalability
• Content Marketing Engine — built and executed a strategy focused on real estate and monday.com, immediately driving a sharp increase in impressions, clicks, and keyword rankings (including a #1 ranking for "best management tools for real estate")
• Monthly Webinars — launched a webinar series that served both as a lead-nurturing tool for sales and a new source of inbound traffic, with recordings repurposed into YouTube content
• YouTube Growth — expanded suggested video traffic, boosted external traffic, and built consistent new viewership, positioning Purple Plum as a thought leader in the monday.com/real estate space
• Seamless Handoff — once Purple Plum reached the stage where in-house marketing made sense, KSW aided in the recruitment and onboarding of their new marketing manager

Recognition Along the Way

As a monday.com Platinum Partner, Purple Plum Consulting was already well-positioned in the ecosystem. During KSW Solutions' tenure, that position was elevated further, with Purple Plum recognized multiple times by monday.com for their excellence in marketing and planning.

The Takeaway

For Purple Plum, the partnership with KSW Solutions wasn't just about filling a gap — it was about building a marketing function from the ground up. We laid the groundwork for long-term visibility, equipped the sales team with better tools, helped earn industry recognition, and left Purple Plum with both momentum and independence.