TAG Medical (TAG Dental) made dental implants and digital guided-surgery systems — CAD/CAM kits that hand the surgeon everything needed for a procedure and cut both error and chair time. Pushing that into the EU meant selling into a cautious, heavily regulated, high-trust market where the buyer does not gamble. They needed more than a salesperson. They needed a full commercial function, sales and marketing both.
What We Did
- Ran international sales across the EU
- Drove direct B2B sales of dental implants and guided-surgery systems
- Recruited and managed distributors across European markets
- Built and ran the entire marketing department, online and offline, including the company's first video commercials and the launch of its digital CAD/CAM center
Result
A complete sales and marketing engine for dental implants and guided surgery across Europe: direct sales and a distributor network on one side, a full marketing department on the other.
Results
- Ran international sales across the EU
- Drove direct B2B sales of dental implants and guided-surgery systems
- Recruited and managed distributors across European markets
- Built and ran the entire marketing department, including the company's first video commercials and its digital CAD/CAM center launch