An Israeli industrial IoT company, backed by Japan's SUN Corp, that made existing equipment smart and connected for water and wastewater utilities, manufacturers, and smart cities. The technology was real and the global demand was there, with projects from Peru to Holland to Australia. What was missing was the engine to actually sell complex industrial IoT across borders: a strategy, a distributor network across continents, and the patience to win public-sector deals with long RFI and RFQ cycles.
What We Did
- Owned the global sales strategy end to end
- Recruited and managed distributors across continents, from Europe to South America to APAC
- Ran direct B2B sales of SaaS, hardware, and services into utilities, manufacturers, and municipalities
- Led B2G: RFIs, RFQs, and complex government and utility projects across the globe
- Represented the company at international industry shows and managed marketing and marcom
Result
A global channel and a live B2G pipeline for a small Israeli company selling complex industrial IoT, hardware, software, and services, to utilities and governments on four continents.
Results
- Owned the global sales strategy end to end
- Recruited and managed distributors across continents, from Europe to South America to APAC
- Ran direct B2B sales of SaaS, hardware, and services into utilities, manufacturers, and municipalities
- Led B2G: RFIs, RFQs, and complex government and utility projects across the globe
- Represented the company at international industry shows and managed marketing and marcom