A global manufacturer had looked at Eastern Europe and decided there was no money in it, so they stayed out and left the territory blank on the map. The assumption had never actually been tested against the real channel or the real buyers on the ground. It was a story the company told itself, not a fact.
What We Did
- Built the market-entry strategy and the milestone plan
- Mapped the channel and the real decision-makers on the ground
- Led every negotiation personally
- Signed multiple distributors and retail chains across the region
Result
Product on shelves in a market the company had written off entirely, proving there was real money in Eastern Europe and that the only thing missing had been someone willing to go open it.
Results
- Built the market-entry strategy and the milestone plan
- Mapped the channel and the real decision-makers on the ground
- Led every negotiation personally
- Signed multiple distributors and retail chains across the region