KSW Solutions

As Fractional CMO at KSW Solutions, Samantha Paperin doesn't just run campaigns and hope. She tests small, measures what works, and doubles down on the channels that actually move the needle — starting with KSW's own website.

Test 1: A Validated Email List, an 18x Traffic Spike

In June 2026, Samantha ran a re-engagement campaign to a validated contact list. Within a day of sending, site traffic jumped 18x compared to the week before, and stayed well above baseline for two weeks straight.

It wasn't a fluke. It was the result of properly segmenting and validating the list before sending, so the email actually reached inboxes and got opened.

Test 2: A Reddit Campaign That Became a Repeatable Playbook

Late in 2025, Samantha tested a Reddit campaign for KSW. It didn't just spike and disappear — site traffic held roughly 3x above normal for nearly a month.

She took what she learned — how to pick the right subreddits, how to frame a post so it doesn't get flagged as an ad — and applied it to a second client. That campaign drove 2,000 website visits in its first 10 days.

Test 3: Two Years of LinkedIn Testing Became a Lead-Gen Channel

Organic LinkedIn is a slow build, not a quick win, and Samantha treated it that way. Over 2024 and 2025, she posted consistently, tracked what resonated, and refined the format. Some posts reached 20,000 to 30,000 people.

Once the pattern was clear, she used it deliberately — generating dozens of qualified leads and 3 paying clients directly from organic social, with zero ad spend.

The Pattern Behind All Three

Samantha doesn't run one big campaign and hope it works. She tests on a small scale, watches the data closely, and only scales what's actually converting. That's how a validated email list turns into an 18x traffic spike, and how a Reddit test for one client becomes a repeatable playbook for the next one.

It's also why, when Samantha recommends a channel to a client, it's never a guess — it's already been tested.