An Israeli consumer brand almost nobody in the US had heard of, trying to get onto the shelves of large American retailers and big-box chains. That is the hardest room in the building to walk into as an unknown overseas name, where buyers have every reason to say no and no reason to gamble on you.
What We Did
- Sold direct to large retailers and big-box stores across North America
- Recruited and managed distributors to extend the reach
- Built the positioning that got an unknown brand taken seriously by major chains
Result
An unknown overseas brand turned into product sitting in major North American retail, sold in direct to the big chains and backed by a distributor network.
Results
- Sold direct to large retailers and big-box stores across North America
- Recruited and managed distributors to extend the reach
- Built the positioning that got an unknown brand taken seriously by major chains