Case Studies

Israeli industrial IoT, backed by Japan's SUN Corp

Real technology, real global demand, but no engine to sell complex industrial IoT across borders, distributors, and long government procurement cycles.

Cold chain monitoring (IoT and SaaS)

A real-time cold chain monitoring system with almost no international sales operation across three very different regions.

Healthtech / practice management software

What started as a paid-advertising fix at ClinicMind grew into a full fractional CMO engagement across SEO, AI search visibility, email, reviews, and paid search — with real, tracked wins in every channel.

Industrial filtration and desalination

Filtersafe was known narrowly as a ballast water treatment company, when its filtration technology actually served six industries — the marketing just hadn't caught up to the business.

US tax-credit (ERC) recovery

A huge, skeptical, hard-to-reach market with no go-to-market motion and no sales team, against the clock of a closing filing window.

AI SaaS startup

An early-stage AI startup with a product and no way to sell it — no pipeline, no process, no team, and two pivots along the way.

B2B Consulting (internal marketing)

As its own Fractional CMO, Samantha Paperin doesn't run campaigns and hope — she tests small, measures what works, and only scales what's actually converting. Three experiments on ksw.solutions itself became the proof before anything got recommended to a client.

Limat wanted to grow in Western Europe without betting blind — they needed the real opportunity found, then an actual sales motion built to chase it.

Founder-led IoT business

Marketing was generating real interest, but deals stalled and died because there was no sales engine to convert them.

Global manufacturer

A global manufacturer had decided there was no money in Eastern Europe and stayed out — an assumption that had never been tested against the real channel or buyers.

monday.com implementation partner, real estate tech

No dedicated marketing function, ad-hoc branding, and missed visibility in the competitive monday.com ecosystem — KSW built a fractional marketing function from the ground up.

A global consulting firm delivered a report in 12 weeks for $450K-$600K. KSW delivered a rebuilt revenue engine in 3 weeks for $25K.

Consumer products, North American retail

An Israeli consumer brand almost nobody in the US had heard of, trying to get onto the shelves of large American retailers and big-box chains.

Logistics & Transportation

A California logistics provider's outbound team was working hard and still falling short. KSW stepped in as Fractional VP Sales and rebuilt the sales function from the ground up.

Selling to possibly the hardest buyer there is: universities, research labs, and pharma. Technical, skeptical, slow to trust, and impossible to bluff.

Dental implants and digital guided surgery

Pushing into the EU meant selling into a cautious, heavily regulated, high-trust market — the company needed a full commercial function, not just a salesperson.